A communications professional based in Toronto.
Twenty years building campaigns, partnerships and earned-media moments for leading brands across broadcast, subscription audio, film & television, sports, automotive and tech.
Creative strategist and brand marketing executive building content, campaigns and sponsorship programs across broadcast, beverage alcohol, cannabis, entertainment, sport and technology.
My career runs from film publicity at Alliance Films and national programming at CBC Television, through a decade of senior communications and sponsorship leadership at SiriusXM — where I managed national property portfolios across the NHL, NBA, CFL and major music festivals — to VP-level creative and strategic work at Moment Communications, directing everything from national brand campaigns to the ground-up launch of new ventures.
I think at the strategy level and execute at the creative level, blending commercial discipline alongside genuine creative instinct.
Brands, broadcasters, leagues and labels I've worked with across two decades of communications, sponsorship and creative strategy.
Twenty-plus years across Canada's most recognizable media organizations — strategy, publicity, partnerships and sponsorships.
VP-level creative and strategic work directing national brand campaigns and the ground-up launch of new ventures. Leading creative strategy and branded-content programs across beverage alcohol, cannabis, entertainment, sport and technology categories.
A decade of senior communications and sponsorship leadership at Canada's leading subscription-audio platform. Owned the corporate position, strategy and programs driving value out of Creative Strategy, Content, PR, Sports Marketing, Experiential, Promotions and Sponsorship.
Created, developed and implemented communications, marketing and outreach strategies for CBC Television. Owned publicity for primetime programming end-to-end — conceptualizing and executing campaigns, managing external publicists, developing partnerships and third-party sponsorships, and producing creative briefs, on-air spots and print support materials to maximize tri-medial program exposure.
Film publicity and promotional programs across theatrical releases — sharpening the craft of pitching, positioning and orchestrating press moments. The first chapter, where creative strategy met the realities of opening-weekend execution.
Coursework in business administration, marketing and communications — the analytical foundation under two decades of brand-building.
Two decades across the categories where culture, content and commerce meet.
Public broadcaster primetime, news and original series publicity.
National launch, content marketing and sponsorship for streaming audio.
Theatrical and series publicity, feature-story development, talent.
NHL, CFL, NFL, NASCAR, MLSE — sponsorship and activation.
JUNO Awards, MusiCounts, festival activations, talent endorsements.
Tech, lifestyle and automotive earned-media for connected platforms.
Just For Laughs, Russell Peters, national comedy programming.
CPG categories, creator networks, full-funnel content strategy.
Open to consulting engagements, fractional comms leadership and selective project work. Tell me what you're launching.