Marketing · Communications · Promotions
Mike Calnek.
A communications professional based in Toronto.
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A communications professional based in Toronto.
Creative strategist and brand marketing executive building content, campaigns and sponsorship programs across broadcast, beverage alcohol, cannabis, entertainment, sport and technology.
My career runs from film publicity at Alliance Films and national programming at CBC Television, through a decade of senior communications and sponsorship leadership at SiriusXM, where I managed national property portfolios across the NHL, NBA, CFL and major music festivals, to VP-level creative and strategic work at Moment Communications, directing everything from national brand campaigns to the ground-up launch of new ventures.
I think at the strategy level and execute at the creative level, blending commercial discipline alongside genuine creative instinct.
Campaign creative, packaging, brand systems, experiential and content. A visual cross-section from across the years.
Two decades across the categories where culture, content and commerce meet.
Public broadcaster primetime, news and original series publicity.
National launch, content marketing and sponsorship for streaming audio.
Theatrical and series publicity, feature-story development, talent.
NHL, CFL, NFL, NASCAR and MLSE sponsorship and activation.
JUNO Awards, MusiCounts, festival activations, talent endorsements.
Tech, lifestyle and automotive earned-media for connected platforms.
Just For Laughs, Russell Peters, national comedy programming.
CPG categories, creator networks, full-funnel content strategy.
Open to consulting engagements, fractional comms leadership and selective project work. Tell me what you're launching.