Experiments & Interactive Pieces

The Sandbox.

A working shelf of interactive, one-off web pieces — data stories, awareness projects and creative experiments built to think out loud. New things land here when curiosity gets the better of me.

02 Pieces
Updated August 2026
01
Data Story · Music

Drake: Rap vs. Sing

The man who blurred the line between rapper and singer — tracked album by album across a 20-year career. How much has he actually shifted, and what does the 2026 triple drop reveal?

InteractiveAnalysis2006–2026
02
Awareness · Health

Migraine Awareness

1.16 billion people on this planet live with migraine — right now, today, including people you know. An immersive scroll built for Migraine Awareness Month.

InteractiveScrollytellingJune 2026
03
Thought Leadership · Marketing

The Media Mix Analyzer

Why most marketing budgets are allocated wrong — and an interactive tool to figure out yours. Built on 2025–26 Canadian and North American benchmarks across earned, paid and owned media.

InteractiveTool2026
04
Thought Leadership · Marketing

The Sponsorship Value Analyzer

A gut-check scorecard for evaluating whether a sponsorship property is actually worth what's being asked. Score deals across five weighted dimensions — audience fit, exposure quality, activation depth, exclusivity, and measurement readiness — with Canadian and North American benchmarks.

InteractiveTool2026
05
Satire · Content Strategy

The LinkedIn Cringe Audit

Paste a LinkedIn post. Get a cringe score. Get a rewrite. AI-powered detection of 22 specific posting offences — including the polished ones nobody else is catching. Two modes: AI post auditor and the Confession Booth.

InteractiveAI-PoweredTool2026
06
Satire · Politics · Canada

The Elbow Meter

Think you can buy Canadian? Type any US product, brand, or destination and find out how hard it actually is. No easy passes. No performative patriotism. Tim Hortons is owned by a Brazilian holding company incorporated in Delaware. Nice try.

InteractiveAI-Powered2026